It sounds like a gimmick right? Some stupid rubber bracelet that you strap on your kid and when you get home he’s covered in bug bites. I was pleasantly surprised by the effectiveness and scent of this product. At one point the mosquitoes were swarming around my son’s head like he’d been dropped in a pool full of piranhas, as soon as I put the bug band on they disappeared. We camped for 2 days and 2 nights and my son didn’t get a single bite, while the rest using DEET and DEET Free bug spray weren’t as lucky.